And circulation development factors

    Modern means of circulation can make the world "smaller" Today, people buy goods from around the world in the mall, such as beef from the United States, France to the fruit, Norwegian salmon. These are dependent on the circulation of high efficiency and advanced packaging and transport level. International trade is the characteristics of modern social and economic development, packaging design industry must adapt to the development of this international trend. Especially after China's accession to wt0, circulation levels to adapt to the needs of modern international trade, packaging design which plays an important role. Packaging make the commodities in circulation is not temperature, wet and dry, crush, oscillation, light corrosion, but also to adapt to modern standardized container, storage, transport to improve efficiency. These require designers to come up with a more rigorous scientific design, packaging materials and packaging structure more scientific and rational.

    In fact, people are constantly in use of technological means to adapt to the new needs of the circulation characteristics for each commodity, has come through the accumulated experience and research institutes. For example, in the process of the circulation of fresh fruit, summed up the good preservation means. Fruits from the harvest into our mouths is a process of life, in order to prevent the aging of the fruit in the circulation process to keep them fresh, thought of a lot of ways, one of which is generated from the plant itself, ethylene, acetaldehyde, ethanol and other harmful substances are removed. The specific method is placed in the fruit packing materials can absorb these gases. Different varieties of fruit, the amount of harmful gases they produce are also different. Plants with animals, Sanso, to absorb and exhale carbon dioxide, therefore, also the gradual aging of the life. People in relatively sealed box, placed to produce carbon dioxide substances, so that the increase in the concentration of carbon dioxide in the package, Sanso concentration decreased, resulting in fruit can not breathe properly. The animals in this case generally choked to death, but the plant is only reduced breathing., It can continue to grow, but life has been extended. The use of plants This characteristic can be effective to maintain the freshness of the fruits. Packaging design continue to take advantage of new materials, new technologies to meet the needs of the circulation, it is also the development of circulation prompted the development of the concept of packaging design.

    Fourth, the development of marketing factors

    Marketing is based on the sales of consumer psychology based on science. In the fierce competition in the market, due to advances in technology and the market gradually standardized, consumers only from the quality of products is not easy to separate the high and low, in this case, what will it take to convince consumers to do? Must find their own merchandise personality where, at that is different with others, or to create a difference in Paperback perfect binding the linkage line of installed capacity survey say white is to find merchandise selling point.

    The selling point of chocolate is only dissolve in the mouth, insoluble in hand ", the selling point on the characteristics of the product. There are many products selling point by the image on the package to convey to consumers, like the coffee from Colombia, wine from France, the general will with origin-style graphic packaging design by using this information to pass out. Special raw materials used in some products, formulations or new processing technology, the general will as the characteristics of the packaging design reflected.

    Marketing strategies tend to seize some of the changes in the consumer psychology to emerge. 2000, Japan frequent occurrence of a strong earthquake, there are rumors that there will be a large earthquake in the recent Japan, which makes people think of the terrible images of the Great Kanto Earthquake and a few years ago, the Great Hanshin earthquake. Nissin Food Products Company to seize this opportunity to launch a new technology, the retention period of 10 years of metal cans of instant noodles, the Japanese love to eat noodles, but can also be as a reserve of food for earthquake prevention. The unique selling point to attract a lot of consumers, the success of this sales planning.